With the Participation of More Than 140 Partners, almatar Reinforces Its Readiness for Saudi Summer 2026

Under the patronage of Ahmed Al Khateeb, Minister of Tourism and Chairman of the Saudi Tourism Authority, the Saudi Summer 2026 Program Workshop was held with the participation of more than 140 partners from both the public and private sectors, highlighting this year’s program under the theme “صيفنا على كيفنا.”

almatar took part in the workshop as part of its continued commitment to supporting the growth of the tourism sector and strengthening collaboration between the public and private sectors in line with the Kingdom’s future ambitions.

During the workshop, Faisal Alrajhi, Co-Founder and Chief Executive Officer of almatar, highlighted that the company’s preparations for this year’s Saudi Summer season are at a high level of readiness, aligned with the Kingdom’s tourism goals.

He also noted that opportunities like these allow the private sector to better understand government priorities, helping businesses shape their strategies and future plans in line with national objectives.

almatar continues to deliver more flexible and innovative travel solutions that enhance the customer experience and contribute to the continued growth of the tourism sector in the Kingdom.