almatar and Saudi Ground Services Sign MoU to Enhance the Travel Experience 

almatar and Saudi Ground Services (SGS) signed a Memorandum of Understanding (MoU) to strengthen collaboration and develop digital services and solutions that enhance the travel experience, providing customers with a more seamless and integrated journey. 

The collaboration focuses on developing services that support the customer journey across different stages of travel, leveraging the capabilities and services of both parties to deliver more integrated solutions that meet customer needs and keep pace with the evolving travel and aviation sector. 

The MoU brings together almatar’s expertise in travel and technology and Saudi Ground Services’ capabilities in aviation and ground handling services, opening new areas for collaboration and the development of services that connect digital solutions with services delivered throughout the customer journey. 

Faisal Alrajhi, Co-Founder and CEO of almatar, commented: 

“We view travel as an integrated journey that extends beyond the booking process. At almatar, we are focused on developing solutions and services that make this journey easier and more connected across its different stages. Our collaboration with Saudi Ground Services brings together complementary expertise and capabilities, enabling us to develop new services that deliver greater value to our customers and enhance their overall experience.” 

The MoU reflects both parties’ commitment to exploring areas of collaboration that contribute to the development of the travel services ecosystem and strengthen the integration between technology and services, supporting a more seamless and efficient customer experience.