In a move aimed at supporting digital transformation, almatar, the owner of the almatar app, has signed a strategic partnership with United International Transportation Company “Budget Saudi Arabia,” the largest car rental company in Saudi Arabia and the Middle East, to provide integrated solutions that elevate the visitor experience from arrival to the end of their journey.
This step reflects almatar’s commitment to delivering a seamless and connected experience for travelers by linking travel, accommodation, and transportation services through a single digital platform, in line with the digital transformation in the tourism sector, making it easier for visitors to plan, navigate, and explore Saudi Arabia’s tourist destinations.
Through this partnership, almatar app users will soon be able to browse and book Budget’s diverse fleet, which includes over 55,000 vehicles, directly through the app. This provides travelers with a wide range of options to suit their needs, whether for tourism or business trips.
CEO of almatar, Faisal Al-Rajhi, stated that this partnership embodies the company’s vision to build an integrated journey that enhances the visitor experience in Saudi Arabia.
Al-Rajhi said: “We aim to enable visitors to enjoy a fully connected and integrated journey, from planning and travel to transportation, accommodation, and exploring tourist destinations, in an experience that reflects the Kingdom’s authenticity and the competitiveness of its tourism sector.”
He emphasized that the choice of “Budget Saudi Arabia” was based on their commitment to providing world-class services in line with almatar’s goal of offering the best traveler experiences.
He added: “almatar looks forward to expanding its services and establishing broad partnerships aligned with the objectives of Saudi Arabia’s Vision 2030 in the tourism sector, by adopting best practices to enhance customer experience and loyalty, which will contribute to long-term revenue growth.”
Fawaz Danish, CEO of Budget Saudi Arabia, confirmed that this partnership is a strategic step towards achieving integration between the tourism and transportation sectors. He said: “We are keen to provide smart and flexible transportation solutions that support national tourism goals through world-class services. This partnership with almatar enhances our ability to achieve that and helps us reach a broader segment of visitors.”
This partnership represents a new step towards building an integrated tourism ecosystem that attracts more visitors and provides a rich and luxurious experience reflecting Saudi Arabia’s ambition to become one of the leading tourist destinations worldwide.
The partnership is expected to facilitate travel and save time and effort for travelers, reinforcing almatar’s position as a trusted and comprehensive partner for all travel needs.