almatar Travel and Tourism Group participated in the World Travel Market (WTM) London, which kicked off on November 6, 2023 and lasted for three days, with the participation of more than 4,000 exhibitors from 155 countries, and an attendance exceeding 35,000 visitors.
This exhibition is one of the most prominent events in the global tourism sector, where tourism ministers, representatives of government agencies, tourism company agents and industry experts meet to discuss the latest trends and challenges in the field of travel and tourism.
The exhibition witnessed the organization of 75 conferences and discussion panels, focusing on developments in the tourism sector and ways to enhance cooperation between countries and tourism institutions. The opportunity was also provided to conclude partnerships and agreements aimed at attracting visitors and promoting tourist destinations.