almatar Group has signed a Smart Connectivity Agreement with Elm during their participation in the Hajj & Umrah Conference and Exhibition. The agreement aims to enable advanced connectivity solutions that support digital transformation and improve the efficiency of services provided to pilgrims.
The agreement focuses on strengthening technical integration between almatar’s systems and the Nusuk and Masar platforms, contributing to the enhancement of the pilgrim journey from planning to arrival in the Kingdom. This collaboration supports ongoing efforts to provide integrated travel and accommodation services, backed by reliable systems that enhance operational efficiency and service fluidity.
The connectivity solutions enabled by the agreement will facilitate access to various Hajj and Umrah services through secure and advanced digital platforms, positively impacting process acceleration and service quality for organizations operating within the sector.
The CEO of almatar Group, Mr. Faisal AlRajhi, emphasized that this agreement represents an important step in developing digital solutions for the Hajj and Umrah sectors. He noted that it will enhance system readiness and enable pilgrims to access travel, accommodation, and mobility services with greater ease and reliability.
This collaboration supports the goals of Saudi Vision 2030 to elevate Hajj and Umrah services and enhance the overall experience of pilgrims, ensuring a smoother and more fulfilling journey.