almatar Becomes The First OTA to Integrate with Riyadh Air’s NDC Platform, Landmark digital milestone positions almatar at the forefront of smart travel distribution
Riyadh, Saudi Arabia – 25 June
In a bold step forward for travel technology and regional innovation, almatar, Saudi Arabia’s leading online travel agency (OTA), has officially become the first global OTA to integrate with Riyadh Air’s New Distribution Capability (NDC) platform.
This exclusive integration marks a new chapter in digital aviation, enabling almatar to deliver richer, more dynamic travel experiences to users through real-time pricing, personalized offers, and streamlined booking for Riyadh Air’s growing international network.
“This milestone reaffirms almatar’s commitment to delivering cutting-edge travel solutions and reinforces our position as a travel tech leader in the global OTA landscape,” said Faisal Alrajhi, CEO of almatar. “We’re proud to be the first OTA globally to implement Riyadh Air’s NDC, and even prouder to do so from Saudi Arabia — in alignment with the goals of Vision 2030.”
The collaboration comes at a defining moment in the Kingdom’s aviation and digital transformation journey. Riyadh Air, Saudi Arabia’s newest national carrier, is set to launch its operations with a digital-first mindset — and almatar will be a core part of that narrative.
What This Means for Travelers — Locally and Globally
For the Saudi traveler, the integration promises more direct access to exclusive fares, faster booking flows, and seamless customer service within a familiar platform. almatar users will enjoy early access to Riyadh Air’s promotional inventory, with integrated loyalty and ancillaries as the NDC capabilities evolve.
For international users, this move means easier access to Riyadh Air’s routes across the Kingdom and beyond — through a tech-enabled booking journey that rivals the best global standards. It also signals that Saudi-born travel platforms are no longer just regional players, but global tech enablers capable of influencing the OTA space on a broader level.
Strategic Alignment with Saudi Vision 2030
This integration supports the Kingdom’s national objectives by advancing digital innovation, enhancing traveler experience, and reinforcing Saudi Arabia’s status as a global aviation and logistics hub. It also aligns with efforts to grow non-oil digital services and elevate local tech capabilities to international standards.
About almatar
almatar is one of the Middle East’s most trusted and advanced travel platforms, serving millions with flight, hotel, insurance, and travel experiences. Through continuous investment in digital infrastructure and localized innovation, almatar is helping shape the future of smart travel — from Saudi Arabia to the world.