almatar Group for Travel and Tourism has announced a strategic partnership with Meta to bolster its regional expansion plans, reinforcing its leadership in delivering advanced digital travel solutions.
During a meeting at almatar’s headquarters in Riyadh, both teams discussed leveraging cutting-edge technologies to drive growth in the digital travel and tourism sector. Aimen Saleh Basalamah, Vice President of almatar Group, highlighted this partnership as a transformative step toward achieving the company’s ambitious expansion goals.
Innovative Technology to Enhance Digital Experience
Basalamah explained that the partnership includes implementing Advantage+ Shopping Campaigns (ASC), Meta’s latest AI-powered advertising solution. This technology automates content creation, audience targeting, and budget optimization, leading to increased sales and improved return on advertising spend (ROAS).
By integrating this advanced technology, almatar aims to enhance its customer experience, enabling travelers to plan trips and book travel services seamlessly through its innovative digital platforms.
Strengthening Digital Marketing with Meta Platforms
Meta, a key strategic partner for the travel industry, offers powerful marketing tools across platforms like Facebook, Instagram, and WhatsApp. Basalamah noted that Meta’s targeted advertising capabilities help companies precisely reach the right audience based on interests and geographic location, maximizing campaign efficiency and budget impact.
Additionally, WhatsApp plays a significant role in enhancing customer service by providing instant communication for booking confirmations and responding to inquiries, fostering greater trust in almatar’s services.
Focus on Engaging Content and Advanced Analytics
Basalamah emphasized the pivotal role of visual content in attracting customers. Through Meta’s platforms, almatar can showcase stunning imagery and videos highlighting unique travel destinations, encouraging customer engagement and bookings.
Moreover, Meta’s advanced analytical tools help travel companies gain deeper insights into customer needs and preferences, enabling more effective marketing strategies and higher conversion rates.
A Promising Future Vision
Concluding his remarks, Basalamah stated:
“We are confident that this partnership with Meta will allow us to deliver a cutting-edge travel experience to our customers, supporting the ambitious vision of Saudi Arabia’s Ministry of Tourism to attract 150 million visitors annually by 2030 and establish the Kingdom as a premier global tourist destination.”
This partnership marks a strategic milestone, reflecting almatar’s steadfast commitment to embracing digital innovation and solidifying its leadership in the Middle East’s travel and tourism market.