almatar, a leading travel app, has announced a memorandum of understanding with the Clock Tower Museum in Makkah. The collaboration aims to enrich the visitor experience with innovative digital solutions, reinforcing Saudi Arabia’s position as a global tourist destination.
The agreement focuses on simplifying the traveler’s journey from booking to arrival at cultural landmarks, including the Clock Tower Museum, a prominent cultural site in Makkah. It will achieve this by integrating cultural experiences with Almatar’s digital solutions.
This partnership leverages Almatar’s expertise in providing comprehensive, high-quality services, aligning with the Clock Tower Museum’s goal to serve pilgrims and tourists and enrich their cultural and spiritual experiences. The collaboration will also benefit from Almatar’s existing partnerships with government and private entities to offer an all-in-one tourism experience.
Hussain Al-Saggaf, Director of Travel Experience, stated that this step represents a significant advancement in enhancing the tourist experience. He explained that digital applications have become an essential tool for connecting visitors with every detail of their trip. “Through this partnership, we aim to offer a rich experience that enhances the value of visiting Makkah by combining digital services with the cultural experience, which will add tangible value for visitors and strengthen the Kingdom’s position in digital tourism,” he added.
Al-Saggaf noted that this collaboration aligns with the “Quality of Life” and “Serving Pilgrims” programs, which focus on improving service quality and expanding cultural and religious experiences. He emphasized that the partnership with the Clock Tower Museum reflects confidence in national digital solutions and their capability to serve tourists, Hajj pilgrims, and Umrah visitors.
The signing ceremony was attended by representatives from the Royal Commission for Makkah City and the Holy Sites, a move that highlights the national interest in promoting development and supporting unique projects. The memorandum is expected to enrich the experience of pilgrims by making it easier for them to access the museum and connecting cultural programs with digital solutions, which will support Makkah’s status as a cultural and spiritual destination that attracts millions of visitors annually and strengthens Saudi Arabia’s image as a leading tourism destination.