MMS (MBC Media Solutions), the commercial arm of MBC Group, has announced the renewal of its partnership with almatar Travel and Tourism Group, the owner of the most downloaded travel app in Saudi Arabia. The renewed partnership includes sponsoring the live broadcasts of the Roshn Saudi Professional League on SSC channels and the Shahid platform for the 2024-2025 sports season, building on the success achieved in the 2023-2024 season.
almatar : Partnering for Vision 2030
Aimen Saleh Basalamah, CEO and Partner of almatar Travel and Tourism Group, expressed his delight at renewing the partnership for the second consecutive year. He noted that this step aligns with the company’s commitment to supporting Saudi sports and enhancing the Kingdom’s position as a global sports destination.
Basalamah highlighted the league’s evolution, underscored by the presence of global stars like Cristiano Ronaldo, which reflects the Kingdom’s growing influence in the region. He added that partnering with the Roshn League aligns with almatar ‘s marketing goals, enabling the app to reach a broader audience of football fans.
Strategic Plans for the Future
Basalamah emphasized that almatar ‘s sponsorship of sports events is a core component of its strategic plan to expand its business and contribute to achieving Saudi Vision 2030. He also noted that these efforts align with preparations for major events such as the 2034 FIFA World Cup, which Saudi Arabia is expected to host.
Roshn League: Continuous Growth and Record Numbers
Commenting on the partnership renewal, Ahmad Al-Sahhaf, CEO of MMS, stated that such strategic collaborations enhance the position of the Roshn Saudi League as one of the world’s premier football leagues. Al-Sahhaf pointed out that the league’s market value has surpassed $1 billion, placing it among the “Top 10 Most Valuable Leagues Worldwide.”
He further highlighted that sponsorship contracts for the league have witnessed a record growth of 82.8% compared to the previous season, reflecting the league’s increasing appeal to local and international companies.
Through this collaboration, almatar and MMS continue to strengthen their joint efforts to support Saudi sports and solidify the Kingdom’s global sports prominence.