“almatar” announces a strategic partnership with “Meta” to support its regional expansion
almatar Travel and Tourism Group announced the signing of a strategic partnership agreement with “Meta” to support its expansion plans at the regional level, as part of its efforts to enhance its leadership in providing digital travel solutions.
The “Meta” team was received at the headquarters of the almatar Group in Riyadh, where the two parties discussed cooperation mechanisms to employ the latest technical solutions to support the growth of the digital travel and tourism sector. Ayman Saleh Basalama, Vice President of the almatar Travel and Tourism Group, confirmed that this partnership represents a qualitative shift in the group’s journey to achieve its expansion goals.
Innovative technical solutions to enhance the digital experience
Basalama explained that the partnership includes the implementation of the Advantage+ Shopping Campaigns (ASC) system, which is one of the latest automated advertising solutions provided by “Meta”. This technology relies on artificial intelligence to improve advertising strategies by automating the content creation process, targeting audiences, and improving budget management, which leads to increased sales and enhanced advertising ROI.
He pointed out that integrating this advanced technology into the group’s services contributes to improving the customer experience, as travelers can plan their trips and book travel services with complete ease through innovative digital platforms.
Enhancing digital marketing through Meta platforms
Meta is a prominent strategic partner for travel companies, providing effective marketing tools through its platforms such as Facebook, Instagram, and WhatsApp. Basalama explained that the targeted advertising tools provided by Meta enable companies to accurately reach the appropriate audience based on interests and geographic location, which increases the effectiveness of advertising campaigns and achieves maximum benefit from budgets.
The WhatsApp application also contributes significantly to improving customer service, as it allows direct and quick communication to confirm reservations and answer customer inquiries, which enhances their confidence in the services provided.
Focus on engaging content and advanced analysis
Baslamah stressed that visual content marketing plays a pivotal role in attracting customers, as Meta platforms provide opportunities to display innovative content of images and videos that highlight distinctive tourist destinations, which encourages customers to interact and make booking decisions.
To enhance these efforts, Meta provides advanced analytical tools that help travel companies gain a deeper understanding of customer needs and preferences, which contributes to improving marketing strategies and increasing conversion rates.
A promising future vision
Baslamah concluded by saying: “We are confident that this partnership with Meta will enable us to provide an advanced travel experience for our customers, supporting the achievement of the ambitious vision of the Saudi Ministry of Tourism to attract 150 million visitors by 2030, and make the Kingdom a distinguished global tourist destination.”
This partnership comes as a strategic step that reflects the commitment of the almatar Group to move steadily towards adopting digital innovation and strengthening its leadership in the travel and tourism market in the Middle East region.